sustainability.
social impact. equity & diversity.
Keep scrolling to learn how the work we do every day at Dirty Hands is driving real, positive change in our communities. We're shaping a better future at work and at home, and we want everyone to be supergood!
what is supergood?
Dirty Impact Lab
Tools
Stories
Want to know what kinds of positive impact a brand partner is having on the world? Hit the Impact Hub.
Want to know what exactly Regenerative Agriculture is all about? You're in the right place.
Quick access to things that help you understand sustainability, social impact and diversity topics.
Storytelling guides, videos, interviews and references to make it easier than ever.
There are smart, awesome stories from brand founders, scientists, activists and others to dive into.
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We're storytellers too, and this is a place to learn how to tell even better stories.
Patagonia founder Yvon Chouinard. Photograph: Patagonia
“We need a revolution. The only revolution we are likely to have is in agriculture."
Yvon Chouinard,
Founder of Patagonia,
speaking at Expo West 2019
why are we building this?
Amplify Purpose
Dirty Hands has taken a stand to partner with emerging brands in the natural products space.
We want everyone to know and feel the differences that both we and our brand partners bring to business and the world.
Make Real Impact
We believe our team of 200+ good humans can have real impact on big challenges like climate change, food security and diversity in the food system.
This isn’t greenwashing or virtue signaling. We’re interested in driving real, positive change.
Elevate You = Elevate Everyone
All of this starts with our awesome team. Our teams will become the best storytellers about the most important ideas and brands, working collectively to grow a more positive future.
built to share with anyone
supergood is built for the super-awesome team at Dirty Hands, but we want to make it shareable with everyone, from retail folks to your friends and family.
mobile-friendly content
Integrated
knowledgebase
easy sharing features
Illustration source: Kiss The Ground Purchasing Guide
Regenerative Agriculture
True regenerative farming improves plant and human nutrition without trying for a simple reason: it does not fight nature—it aligns with nature. Regenerative agriculture is at the heart of a regenerated society since it is the source of our food, nutrition, and well-being.
- Paul Hawken from his book Regeneration
1. Makes more thriving soil
2. Pulls carbon from the atmosphere
3. Lets animals work the land
4. Keeps soil healthy with plants not chemicals
5. Grows deep nutrient-rich roots
we're focused on real impact dimensions
We're taking care to focus on the most concrete and respected impact dimensions, ones that have been developed and researched through rigorous scientific standards and frameworks, like this selection of some of the 17 United Nations Sustainable Development Goals.
some of our supergood brand partners
We’re on a mission to craft real food to craft a better world.
We’re committed to our three main pillars: real ingredients, authenticity, and sustainability.
Eugene Kang
Co-Founder
To serve all people by cultivating and producing the most delicious, health-conscious dairy alternative foods across the globe. Everything we make is Kind to your body, Kind to the Planet and Kind to your wallet!
Aaron Bullock
Co-Founder
We source Non-GMO and gluten free ingredients, and the unsweetened chocolate, cocoa butter and vanilla used in most Lily’s products is certified Fair Trade by Fair Trade International.
Cynthia Tice
Founder
the vision
our community, fully connected to greater purpose, and energized to drive positive change every day
get ready to get supergood!